Introducing the Lucky Craft Kelly-J, a topwater lure designed in collaboration with pro staff member Kelly Jordon. This innovative lure is the latest trend in bass fishing, offering anglers a new secret weapon for catching big fish.

The Kelly J is specifically engineered to mimic the appearance of a baitfish, which are a primary food source for bass during the post-spawn and into the summer months. Its deep profile and realistic design make it an irresistible target for hungry bass.

According to Kelly Jordon, using the Kelly J is akin to throwing live bait, making it an effective tool for attracting and catching bass in shallow waters where baitfish are abundant.